Top 12 toy manufacturers in China (2026)

If you are looking for the best toy manufacturers in China, the top choices in 2026 include Qiao Sourcing (your sourcing agent on the ground), Early Light International, Alpha Group, Pop Mart and Goodbaby International. These makers combine Chenghai volume, licensed-grade compliance (EN71, ASTM F963) and the export experience behind the world’s toy shelves.

Top 12: Toy manufacturers in China worth considering

China manufactures about 70 percent of the world’s toys and exported roughly 88.5 billion dollars of toys, games and sports equipment in 2025, with a single district, Chenghai in Shantou, accounting for around a third of global toy output on its own.

• 2. Early Light International

  Hong Kong / Shaoguan, Guangdong · est. 1972

  Founded by billionaire Francis Choi, known as Hong Kong’s Toy King, Early Light is widely described as the world’s largest toy manufacturer. Its Shaoguan complex covers some 20 million square feet with around 8,000 workers, producing OEM toys for Mattel, Hasbro, Disney, Walmart and Bandai.

  OEM giantMattel partnermega-factory
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• 3. Alpha Group

  Shantou, Guangdong · est. 1993

  Founded in Chenghai by Cai Dongqing and listed on the Shenzhen Stock Exchange (002292), Alpha is China’s leading animation and toy group. Its Super Wings franchise has generated about 2 billion dollars in worldwide retail sales, alongside IPs such as Armor Hero, Infinity Nado and Pleasant Goat and Big Big Wolf.

  animation IPSuper WingsShenzhen listed
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• 4. Pop Mart

  Beijing · est. 2010

  Hong Kong listed (9992), Pop Mart is China’s designer-toy phenomenon. Revenue jumped 185 percent to RMB 37.1 billion in 2025, with the Labubu-led The Monsters IP alone passing RMB 14 billion, sold through blind boxes in stores and robo shops across Asia, the Americas and Europe.

  designer toysblind boxLabubu
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• 5. Goodbaby International

  Kunshan, Jiangsu · est. 1989

  Hong Kong listed (1086) and widely cited as the world’s largest stroller manufacturer, Goodbaby owns the Cybex, Evenflo and gb brands. The Kunshan-based group employs nearly 13,000 people, runs nine R&D centres across three continents, sells in over 110 countries and posted 2025 revenue of HK$8.66 billion.

  strollerscar seatsHK listed
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• 6. Dream International

  Hong Kong / Guangdong · est. 1992

  Founded by Korean entrepreneur Kyoo-Yoon Choi and Hong Kong listed (1126), Dream International is one of the world’s largest plush toy manufacturers, operating around 27 plants in China and Vietnam through 39 subsidiaries. Customers include The Walt Disney Company, Oriental Land, Funko, Spin Master, Walmart and Costco.

  plushtheme parksHK listed
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• 7. Rastar Group

  Shantou, Guangdong · est. 2000

  Listed on Shenzhen’s ChiNext board (300043), Rastar holds official licenses covering more than 300 vehicle models from over 20 carmakers, including a globally exclusive BMW RC license plus Ferrari and Lamborghini lines. Its RC, die-cast and ride-on cars sell in more than 120 countries, and the group owns football club RCD Espanyol.

  licensed RC carsride-onsChiNext listed
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• 8. Silverlit Toys

  Hong Kong / Dongguan, Guangdong · est. 1977

  A Hong Kong electronic-toy pioneer with a 70,000 square metre Dongguan factory and more than 5,000 employees across 16 offices worldwide, Silverlit created the PicooZ, the palm-sized RC helicopter that became a mid-2000s global bestseller. In 1994 it became the first toy manufacturer in Asia to earn ISO certification.

  RC toysroboticsvertically integrated
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• 9. Kader Industrial

  Hong Kong / Dongguan, Guangdong · est. 1948

  Founded in 1948 by Ting Hsiung Chao and Hong Kong listed since 1985 as Kader Holdings, Kader acquired Bachmann in 1984 and now owns the Bachmann Branchline, Graham Farish and Liliput model-railway brands. Its Dongguan plants build model trains and serve as ODM partner for Disney, Hasbro and Mattel.

  model trainsBachmann ownerODM
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• 10. Hape International

  Ningbo, Zhejiang · est. 1986

  Started in Germany in 1986 by Peter Handstein and manufacturing in Ningbo since 1995, Hape is a leading producer of sustainable wooden and bamboo toys using FSC-certified wood, bamboo and rice-husk materials. Its products meet EN71, ASTM F963 and ISO 8124 standards and have won over 300 international toy awards.

  wooden toyssustainablebamboo
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• 11. Guangdong Loongon

  Shantou, Guangdong · est. 2003

  A Chenghai building-block specialist founded in 2003, Loongon runs a 50,000 square metre production base certified to ISO9001 and ISO14001 quality and environmental standards. Its COGO brick sets and animation toys reach roughly 100 countries and regions, including the United States, the European Union and Latin America.

  building blocksCOGO brandChenghai
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• 12. Qman Culture Communication

  Shantou, Guangdong · est. 1994

  Rooted in a plastic-moulding factory established in 1984, Qman launched its construction-brick business in Chenghai in 1994 and built Enlighten into one of China’s best-known building-block brands. Today it produces interlocking brick sets, licensed character lines and model kits sold across international markets from the Chenghai toy capital.

  construction bricksEnlightenChenghai
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Company facts compiled from public sources; listing is informational and implies no partnership. Ranks 2-12 are editorial reference names, not clients: we introduce you to the right tier for your volume, giants included when it fits.

China Toy Manufacturing Market Overview (2026)

• China exported roughly 88.5 billion dollars of toys, games and sports equipment in 2025, produces about 70 percent of the world’s toys and supplies around 80 percent of the toys sold in the United States.
• Shantou’s Chenghai district, China’s official toy capital, hosts around 11,000 toy enterprises, concentrates about half of the country’s plastic-toy capacity and roughly a third of world output, and shipped over RMB 10 billion in toy exports in 2024.
• Dongguan and the wider Pearl River Delta handle licensed-grade and electronic production for global brands (Mattel, Hasbro and Disney work with partners like Early Light, Silverlit and Kader there), while Yangzhou in Jiangsu is the traditional home of plush and stuffed toys.
• Serious buyers should require EN71 and CE compliance for Europe, ASTM F963 and CPSIA compliance for the US, and factory-level social audits such as the ICTI Ethical Toy Program (IETP) before committing to any tooling.

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